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Direct linkHerington, Carmel; Weaven, Scott – Journal of Marketing Education, 2007
This article assesses the level of moral reasoning ability (MRA) of undergraduate marketing students and compares the results with the MRA of students in a range of other business disciplines. The aim was to determine if marketing attracts individuals who have a greater predisposition to unethical behaviors given that marketing is often reported…
Descriptors: Undergraduate Students, Marketing, Business Administration Education, Ethics
