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Deci, Edward L.; Cascio, Wayne F. – 1972
Recent studies have demonstrated that external rewards can affect intrinsic motivation to perform an activity. Money tends to decrease intrinsic motivation, whereas positive verbal reinforcements tend to increase intrinsic motivation. This paper presents evidence that negative feedback and threats of punishment also decrease intrinsic motivation.…
Descriptors: Behavioral Science Research, Learning Motivation, Motivation, Motivation Techniques
SKINNER, B.F. – 1968
TEACHING AS A TECHNOLOGY IS THE ARRANGEMENT OF CONTINGENCIES OF REINFORCEMENT UNDER WHICH BEHAVIOR CHANGES. RECENT ADVANCES IN TECHNIQUES OF BEHAVIOR CONTROL HAVE MADE SUCH A TECHNOLOGY IMMANENT, BUT THERE IS A SHOCKING LACK OF APPLICATION OF THESE TECHNIQUES. INSTEAD, TEACHING CONTINUES TO RELY HEAVILY ON AVERSIVE CONTROL FOR MOTIVATION AND TO…
Descriptors: Behavioral Science Research, Cognitive Processes, Creative Thinking, Educational Technology