In recent decades, the commercialization of education has become more apparent and the need for using marketing tools is greater than before. This study aims to identify the demographic and background information of students that differentiate their perception about quality of higher education. A sample of 432 students was taken from five top…

The topic of this study was student motivation and intention to graduate at a for-profit university. The research problem addressed is only 23% of bachelor's degree-seeking students at for-profit universities persist to graduate within six years. Students who leave without graduating incur more debt and earn less money over time. Grounded in an…

This study shows that graduates from nonprofit educational institutions outperform graduates from for-profit institutions on the four sections of the certified public accountant (CPA) exam. Specifically, it (1) documents univariate differences in CPA exam scores, score distributions, pass rates, and time to complete the CPA exam; (2) investigates…

This study sought to identify the relationship between a student's level of self-determination towards aspiring to receive a college degree and student retention from the first to second year. Deci & Ryan's (2000) self-determination theory served as the conceptual framework for this study. The fundamental assumption of self-determination is…