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Download full textMagazine Publishers Association, Inc., New York, NY. – 1973
This booklet was prepared by the Magazine Publishers Association as a guide to some of the available sources of information about consumer magazines. Some of the data provided by the services listed in this booklet are based on circulation audits, actual measurements of advertising space, or factual statements of procedure and mechanical details.…
Descriptors: Advertising, Audiences, Information Sources, Journalism
