Universities recognize they have a civic responsibility to engage and enrich the community in which they reside. This study looks at a community engagement project undertaken at one university that was intended to address significant recreational needs within the community while also furthering academic initiatives. As part of the appeal to…

This publication, one in a series of mongraphs on college unions, focuses on the outing-informal recreational activity taking place out-of-doors, usually undertaken by students in groups, and usually noncompetitive, a natural extension of the student union program. Main sections of the monograph include: (1) a suggestion for a basic program, (2)…

This paper reports on the critical role that marketing can have on the health, physical education, recreation, and dance professions (HPERD) and on a national survey of college administrators in the field and their attitudes and practices at the college level. The first half of the paper briefly traces the growing impact of marketing on service…