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Download full textMulry, Ray C.; Dunbar, Philip W. – 1969
A comparison was made of short- and long-term visual and auditory memory in relation to visual and auditory interference. The questions investigated were: (1) will interference be greater when it occurs in the same modality (auditory or visual) in which it was learned (i.e., similarity hypothesis), or (2) will interference be greater when it…
Descriptors: Aural Learning, Grade 1, Hypothesis Testing, Learning
Grover, Paul L. – AV Communication Review, 1974
Descriptors: Educational Media, Learning Processes, Media Research, Recall (Psychology)
Turnage, Thomas W.; McGinnies, Elliott – 1970
The study investigates the effects of linguistic medium (English vs. Chinese), mode of stimulus presentation (visual vs. auditory), and noun frequency on short-term serial recall and serial learning. The results indicate that auditory input facilitates learning for American subjects but not for Taiwanese subjects, who learned somewhat faster with…
Descriptors: Attitudes, Chinese, Comparative Analysis, Cross Cultural Studies
