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Cottler, Risa – 1987
A study examined 20 New Jersey daily newspapers to assess the impact of readability on circulation. It was hypothesized that the circulation of a newspaper would be inversely related to the readability level of its contents; that is to say, as reading material becomes harder to read, fewer people will read it. News pieces (divided into hard news,…
Descriptors: Media Research, News Reporting, News Writing, Newspapers
