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Peer reviewedMcAdams, Katherine C. – Newspaper Research Journal, 1993
Investigates whether news stories that are easier to read will be more positively evaluated by readers. Finds no support for that hypothesis. Suggests that intriguing topics might attract and challenge all readers and potential readers because reader interest appears to be accompanied by a host of other positive reactions. (RS)
Descriptors: Higher Education, News Writing, Readability, Readability Formulas
Peer reviewedGiles, Timothy D. – Journal of Technical Writing and Communication, 1990
Reviews recent articles focusing on the controversy surrounding the appropriateness of readability formulas for technical writing. Suggests that further research should be conducted to study empirically how readability as a concept might be used to aid the technical writer since readability formulas are shaping computerized editing programs. (KEH)
Descriptors: Audience Analysis, Discourse Analysis, Literature Reviews, Readability Formulas
Wesson, David A. – 1987
A study investigated the relationship between readability of advertising copy and conventional measures of ad readership. It was hypothesized that readership scores would be higher for advertisements containing copy with the highest and lowest computed readership grade levels. Fifty-five full-page advertisements that met arbitrary minimal copy…
Descriptors: Advertising, Language Styles, Language Usage, Mass Media
Download full textSpiegel, Glenn; Campbell, John J. – 1985
The Flesch readability index yields meaningful information about the responses of readers to texts. Because the formula is so simple, a group of English teachers wrote a program in BASIC that would count some obvious surface features of a text and calculate Flesch scores. Among the programing problems encountered were counting words (taking into…
Descriptors: Computer Assisted Testing, Computer Software, Higher Education, Measurement Techniques
Anderson, Richard C.; Davison, Alice – 1986
The problems arising from treating word and sentence complexity as the direct causes of difficulty in comprehension are surveyed in this paper from the perspective of readability formulas. The basic choices and assumptions made in the development and use of readability formulas are discussed in relation to the larger question of text…
Descriptors: Basal Reading, Readability, Readability Formulas, Reader Response
Green, Georgia M.; Olsen, Margaret S. – 1986
Using two original children's books and adaptations of these books created by basal reader publishers, a study investigated (1) whether children prefer original, unadapted stories that may have longer sentences and more vocabulary items than are permitted by readability formulas for their grade level, or the adaptations of those stories, which…
Descriptors: Basal Reading, Childrens Literature, Grade 2, Primary Education
