The present research examines the nature of the different processes that have been proposed to underlie semantic priming. Specifically, it has been argued that priming arises as a result of "automatic target activation" and/or the use of strategies like prospective "expectancy generation" and "retrospective semantic…

In reaction time research, there has been an increasing appreciation that response-initiation processes are sensitive to recent experience and, in particular, the difficulty of previous trials. From this perspective, the authors propose an explanation for a perplexing property of masked priming: Although primes are not consciously identified,…

Negative priming (NP) refers to the finding that people's responses to probe targets previously presented as prime distractors are usually slower than to unrepeated stimuli. Intriguingly, the effect sizes of tactile NP were much larger than the effect sizes for visual NP. We analyzed whether the large tactile NP effect is just a side effect of the…