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Direct linkLum, Elliot; Martinez, Luisa; Soling, Marcia – Journal of Advertising Education, 2021
Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…
Descriptors: Advertising, Television Viewing, Adolescents, Young Adults
Danos, David; Turin, Mark – Language Documentation & Conservation, 2021
For a demise that has been predicted for over 60 years, radio is a remarkably resilient communications medium, and one that warrants deeper examination as a vehicle for the revitalization of historically marginalized and Indigenous languages. Radio has not been eroded by the rise of new media, whether that be television, video, or newer multimodal…
Descriptors: Radio, Language Maintenance, Singing, Story Telling
Hamid, M. Obaidul; Hoang, Ngoc T. H.; Kirkpatrick, Andy – Current Issues in Language Planning, 2019
Language tests are increasingly being used as gatekeeping tools in a globalised world. This article examines the processes of linguistic gatekeeping by the use of language tests in the context of migration. We draw on half a dozen cases of test-takers of the International English Language Testing System (IELTS) test who applied for entry into…
Descriptors: Language Tests, Neoliberalism, Foreign Countries, English (Second Language)
Henderson, Patricia C. – Perspectives in Education, 2011
The paper suggests that phenomenology, the anthropology of the senses and of embodiment, performance theory and multi-modal pedagogies offer a rich set of theoretical ideas with which to consider children's expressive repertoires as overlooked forms of social participation and critique. Four case studies in relation to children's photography,…
Descriptors: Creative Activities, Programming (Broadcast), Phenomenology, Case Studies
McKee, Meredith L.; MacDonald, Pamelyn M. – Journal of Instructional Psychology, 2009
Student self-report measures have been reported in numerous studies to assert that the use of case studies in college psychology courses can help students to better understand the relevance of course topics; however, few studies have directly measured the impact of case studies on students' learning. The present study differs from previous studies…
Descriptors: Academic Achievement, Course Content, Diaries, Reading Ability
Chavez, Vivian; Soep, Elisabeth – Harvard Educational Review, 2005
In this article, Vivian Chavez and Elisabeth Soep explore the collaboration among youth and adult participants at Youth Radio, a broadcast-training program in the San Francisco Bay Area. At Youth Radio, participants transcend the conventional relationship between adult "teachers" and youth "learners" to coproduce media…
Descriptors: Youth, Adults, Cooperation, Programming (Broadcast)
Download full textAssociation for Education in Journalism and Mass Communication. – 1995
The Media Management and Economics section of the proceedings contains the following 11 papers: "Umbrella Competition among Daily Newspapers: A Case Study of the St. Louis, MO-IL MSA" (Michael Zhaoxu Yan); "Diversity and the Economics of Television: Why the Prime Time Access Rule Has Given Us 25 Years of the Same Old Thing"…
Descriptors: Broadcast Television, Cable Television, Case Studies, Economic Research
Association for Education in Journalism and Mass Communication. – 2001
The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…
Descriptors: Advertising, Broadcast Industry, Broadcast Television, Case Studies
Association for Education in Journalism and Mass Communication. – 1997
The Radio-Television section of the Proceedings contains the following 14 papers: "Law and Ethics behind the Hidden and Intrusive Camera" (Geri Alumit); "Television News and Memory Distortion: Confidence in False Memories for Television News Stories" (Julia R. Fox); "Hype versus Substance in Campaign Coverage: Are the…
Descriptors: Case Studies, Content Analysis, Ethics, Journalism Education
