In recent decades, the commercialization of education has become more apparent and the need for using marketing tools is greater than before. This study aims to identify the demographic and background information of students that differentiate their perception about quality of higher education. A sample of 432 students was taken from five top…

Community Service Learning (CSL) believes that university and colleges should incorporate community based service projects into courses. There are faculty and administrator supporters who argue for such proposals to require community service learning components into classes, but there are also faculty and administrator critics of such proposals.…

Study-abroad programs have played a significant role in globalization of business curricula over the years. Short-term study-abroad programs (STSAPs) are proliferating in business schools and provide a viable alternative of studying abroad to students who are unable to participate in programs of longer durations due to disruption in family, work,…

The objective of this research was to examine how Thai university students used Facebook for academic purposes and how public university students differed from private university students in this regard. This was an exploratory research where a questionnaire was used to collect data from 460 undergraduate students in Bangkok, Thailand. The data…