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Pendel, Mary – Currents, 1985
An alumni survey is an unbeatable tool for realizing and tapping the potential of alumni. It can also help win recognition of the importance of alumni constituency. A comprehensive survey creates an effective database on each alumnus. (MLW)
Descriptors: Alumni, College Administration, Data Collection, Fund Raising
Pollick, Anne M. – Currents, 1995
This article provides advice on how to plan and conduct an alumni census through the mail, drawing on the experiences of Stonehill College in North Easton, Massachusetts, which undertook such a survey in 1992. It focuses on costs, information needs, questionnaire design, mailing considerations, reporting the results, and expected response rates.…
Descriptors: Alumni, Colleges, Data Collection, Data Interpretation
Stratton, Debra J.; Angerosa, Angela M. – Currents, 1995
Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…
Descriptors: Alumni, Audience Awareness, Data Collection, Editors
