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Measuring Motivation Multidimensionally: Development of the Assessment of Individual Motives-Questionnaire (AIM-Q)
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Bernard, Larry C.; Mills, Michael; Swenson, Leland; Walsh, R. Patricia – Assessment, 2008
We report the development of the Assessment of Individual Motives-Questionnaire (AIM-Q), a new instrument based on an evolutionary psychology theory of human motivation. It provides multitrait-multimethod (MTMM) assessment of individual differences on 15 motive scales. A total heterogeneous sample of N = 1,251 participated in eight studies that…
Descriptors: Test Construction, Questionnaires, Test Reliability, Multitrait Multimethod Techniques