Information on why readership surveys are valuable and on how to conduct them is presented, along with sample surveys used at a number of different institutions, and a questionnaire used by the Council for Advancement and Support of Education to measure the opinion of "CASE CURRENTS," readers. Guidelines for doing a mail survey outline…

This publication is primarily designed for educational practitioners who possess little or no training in conducting mail surveys or have not kept current on the present state of the art of survey methods and techniques. It is also intended to be a checking and comparing aid to ensure that important research considerations are taken into account.…