A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

The San Diego County (California) Adopt-A-School program, established in the spring of 1982, is a partnership program that has paired San Diego schools at all grade levels with local businesses, military commands, and service organizations. The purpose of Adopt-A-School is to foster better understanding of public schools in San Diego, strengthen…

Rio Hondo College's community relations report provides a review and evaluation of activities for 1977-78, and compares them with activities in the prior two years. These activities have been aimed at keeping the community, the college staff, and students informed and supportive of college programs, classes, and activities and aware of…

The Los Angeles County Board of Education's campaign to improve the public's confidence in public education is described. Education as an investment rather than a cost is the theme of the campaign. The coordinated approach is adopted from campaigns developed by 11 national educational agencies. The following topics are included in this booklet:…

This eighth in a series of ten learning modules on school-community relations is designed to give secondary and postsecondary vocational teachers competence in effectively utilizing the opportunities available in their community to provide service to, and maintain liaison with, the organizations and agencies within the community. The terminal…

Two major concerns related to large-scale capital outlay are convincing the community of the need for the expenditure and planning for the financing of the project. In an era when the public is resisting increased taxation, school districts must develop a plan of action for soliciting funds and must be able to conduct an effective fund campaign.…

This chapter of "The Best of the Best of ERIC," Volume 2, contains 14 summaries of documents and journal articles on school public relations programs, all of which are indexed in either "Resources in Education" or "Current Index to Journals in Education." The materials included deal with various aspects of this topic such as how to plan and…

The guide, one in a series of committee reports relating to school band performance, organization, and equipment needs, is intended to aid band directors as they develop public relations programs. The materials were developed in response to widespread need expressed by ASBDA members in a 1969 survey for assistance in drawing up press releases,…

This practical, hands-on guide is designed to assist school library media specialists in planning, funding, implementing, and promoting special events programs. The text contains program ideas, planning documents, and tips for successful programs. Guidelines are provided on how to incorporate special events programs into a yearly curriculum plan,…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…

Seven speeches presented during a Maryland inservice program for educators in charge of school media programs deal with public relations and instructional technology. The first presentation emphasizes the need for public awareness of media programs and materials. This is followed by two related articles: a review of basics for an effective public…

Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…

Beginning with a review of signs and signals of public attitudes toward American education over the last 15 years, this paper analyzes some concerns regarding public confidence in public schools. Following a brief introduction, issues involved in the definition and behavioral attributes of confidence are mentioned. A synopsis of three approaches…

Changing population patterns, inflated housing costs, and cuts in school financing have forced many school districts to face school closures and school consolidation as a way of maintaining solvency. This report reviews the literature on school consolidation with attention to the fact that the need to consolidate now faces elementary schools as…

This manual is designed to assist facilitators working with members of a school community in forming or strengthening partnerships that will promote greater success for their youth. Participants can identify characteristics that are most important for youth to be successful in their community, consider ways to determine that students are…