Two overarching tasks face school public relations directors. These tasks are gaining public support for education and fostering understanding and acceptance of the professions of school public relations. Both are difficult. Schools today suffer from a lack of public confidence. School public relations suffers from a lack of understanding by the…

After South Lyon Community Schools (Michigan) lost their first tax levy campaign, a committee formed to interview voters and devise a new plan discovered that voter priorities had been overlooked. The solution--enlisting community support and communicating the importance of voters' priorities. An inset provides specific campaign techniques. (MLH)

Political and funding strategies for gaining support for school libraries. (LS)

Author describes with some winning practical advice, how schools can run successful campaigns for referenda. (GB)

Outlines proactive administrative strategies to reduce conflicts between institutions of higher education and communities: (1) be open and trustworthy; (2) demonstrate economic contributions; (3) consider neighborhood newsletters; (4) invite neighborhood participation; (5) extend student-discipline procedures; (6) invest in the community; and (7)…

In the 1980's, the well-being and enhancement of community colleges will require not only instructional and programmatic excellence, but also a well conceived, continuous, and systematic program of public information to foster and maintain community support for the institution. The college president must create the climate, establish the…

A Jonesboro, Arkansas project was designed and implemented to increase the awareness of vocational education, increase community support and involvement in vocational education, and establish improved communication in the vocational-technical education field. Interaction between the vocational-technical school and the local school community was a…

Encourages colleges to use television's public service announcements and "stars" in marketing efforts. Features Houston Community College's utilization of community resources and enlistment of public officials as college spokespersons. Suggests using representatives from both major parties; interfacing public officials' causes with institutional…

As educational leader of the school, the principal must take the initiative to develop strong community support through a public contact system and through the accurate assessment of student needs. (LH)

The most important factor in public education is what goes on between people. Public Relations is the profession which identifies relationships important to the school and district. Describes the ingredients necessary for an effective public relations program designed to keep the school district's fingers on the public pulse, identify strenghts on…

Educators are feeling pressured to accommodate students, parents, and taxpayers to garner community support. Principals pursue customer intimacy; people are demanding their rights; and taxpayers, including aging baby boomers, are searching for bargains. American Federation of Teachers President Al Shanker finds academic standards and customer…

Conflict is becoming an everyday, rather than an occasional, event in the life of a school district. Competing for a school district's public relations department time and resources are the public demands for accountability and curriculum revision and their obdurate stands against tax increases and desegregation. Under these conditions, it would…

A veteran public relations ractitioner suggests five cost-saving communication ideas. (Available from Educational Communication Center, P.O. Box 657, Camp Hill, PA 17011; $12.00 annually.) (Author)

Public support was boosted in a New York State school district by developing evening workshops with staff members, school board memebers, and the public. They centered on clearing up misconceptions about the roles and duties of school staff and administrators. Includes suggestions for keeping presentations short. (MD)