Contends that good, highly visible adult education programs can increase public confidence in the schools. (JM)

Two overarching tasks face school public relations directors. These tasks are gaining public support for education and fostering understanding and acceptance of the professions of school public relations. Both are difficult. Schools today suffer from a lack of public confidence. School public relations suffers from a lack of understanding by the…

A Jonesboro, Arkansas project was designed and implemented to increase the awareness of vocational education, increase community support and involvement in vocational education, and establish improved communication in the vocational-technical education field. Interaction between the vocational-technical school and the local school community was a…

Public support was boosted in a New York State school district by developing evening workshops with staff members, school board memebers, and the public. They centered on clearing up misconceptions about the roles and duties of school staff and administrators. Includes suggestions for keeping presentations short. (MD)

Describes the characteristics essential to conduct a good public relations program for the school library media center. Negative views of libraries and librarians are discussed, and strategies for enhancing the school library media center image are presented. (Author/BK)

The press has the power either to foster or to diminish confidence in the schools. Educators must learn some ways to use the news media to the schools' advantage. (JM)

The booklet of activities and suggestions for organizing and conducting the 1975 American Week is designed to increase public understanding and appreciation of the schools, to encourage parents to visit their childrens' schools, to secure civic and community support for measures to improve the schools, and to help students gain an appreciation of…

This paper reports preliminary findings from data gathering efforts of the Phi Delta Kappa (PDK) Commission on Developing Public Confidence in the Schools, and then charts several applications of some confidence-building techniques. A pilot test identified factors that caused people to gain or lose confidence in schools. Respondents (N=409)…

This kit of ten documents treats in capsule form some of the more critical and immediate problems and responsibilities confronting school boards. The purpose of the study was to collect, synthesize and interpret the very latest research for school board members. The topics covered were identified as critical and timely areas of concern by an…

By focusing on the entire community as stakeholders in the public schools, the school board, the superintendent, and principals are forced to identify and cultivate the diverse groups in the community. Eight essential steps to developing an effective stakeholder management strategy are listed. (Author/DCS)

This information packet contains 14 articles reprinted from various books and journals. Establishing and enriching school-community ties in small schools is the theme for this "Information Exchange Packet," the sixth in a series developed for Small Schools Network members. The articles and their authors are: "Skills in Building…

A survey of 94 school boards across Canada provided information on recent developments in board handling of community relations programs. This report discussing the survey findings first notes that 85 percent of the surveyed boards expressed a need to find new, more effective strategies. The second part of the report explores methods used by…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

The passage of a bond issue in support of school building construction or renovation can be one of the most difficult activities for a rural school district. The process of getting a bond passed requires a delicate mix of public relations, community education, and consensus building. In this chapter, a superintendent in a rural district describes…