Two overarching tasks face school public relations directors. These tasks are gaining public support for education and fostering understanding and acceptance of the professions of school public relations. Both are difficult. Schools today suffer from a lack of public confidence. School public relations suffers from a lack of understanding by the…

Outlines proactive administrative strategies to reduce conflicts between institutions of higher education and communities: (1) be open and trustworthy; (2) demonstrate economic contributions; (3) consider neighborhood newsletters; (4) invite neighborhood participation; (5) extend student-discipline procedures; (6) invest in the community; and (7)…

As educational leader of the school, the principal must take the initiative to develop strong community support through a public contact system and through the accurate assessment of student needs. (LH)

In providing a 15-point program aimed at building public confidence, Florida A&M head lists integrity and relevance as key components. (Editor)

The author contends that public support will ultimately determine whether the arts will prosper in the public school curricula, and that art teachers who can communicate with fellow teachers, students, parents, and administrators clearly, and can demonstrate exemplary curriculum practices, are the centerpieces of the public relations effort. (KC)

A recent study by The National Association of Elementary School Principals (NAESP), Principals in the Public: Engaging Community Support (2000) found that communication, marketing, public affairs and public relations and engagement activities are now given more time and importance than ever before. According to the study, public support builds…

Reports a Federally financed countywide project to identify the causes of public neglect of the schools and to list remedies. (Author)

Described briefly is a course on arts advocacy designed so that guest speakers representing a broad base of organizations and/or legislative oriented groups could create action and movement to enhance arts education through networking and other sophisticated strategies. The course became a consciousness-raising event. (KC)

South Carolina's successful comprehensive school plan to develop and maintain public support for its school reform package, the Education Improvement Act, is offered in this paper, which focuses on the necessity of public support for successful reform. Key components of the plan are described, which include timing and public interest, state…

Two Canadian art educators carry on a fictional exchange of letters that address a very common set of problems: "Why do art educators have to educate the public to the value of art while a similar kind of public consciousness raising is not necessary for, say, math or reading educators?" (RM)

Author suggests specific things that the research community can do to improve their relationship with the "users"-decision makers who finance the research or decide whether schools are going to use the research findings. The need for improved communication networks is stressed. (AM)

This paper reports preliminary findings from data gathering efforts of the Phi Delta Kappa (PDK) Commission on Developing Public Confidence in the Schools, and then charts several applications of some confidence-building techniques. A pilot test identified factors that caused people to gain or lose confidence in schools. Respondents (N=409)…

This report offers help to teachers, teacher trainees, students, and local foreign language professional organizations in moving out of their traditional environments and into the community where they may identify natural constituencies and develop public support for foreign language programs. The first section presents an outline for a six-part…

This resource book provides hands-on guidelines for accelerating community efforts to achieve the National Education Goals. It contains: (1) a guide to goals and standards, including an overview of the National Education Goals and the movement for standards-based reform; (2) a community organizing guide, which describes a step-by-step process for…