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Braverman, Miriam – Library Journal, 1979
Suggests tools to increase community interest and support for public libraries including a public relations campaign, neighborhood action group, and community board. The advantages of community independence and decision sharing are discussed. (SW)
Descriptors: Citizen Participation, Community Involvement, Community Support, Public Libraries
Fleming, Helen Ruth – Library Journal, 1993
Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…
Descriptors: Business, Community Support, Corporate Support, Library Extension