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| Library Trends | 1 |
Author
| Smith, Duncan | 1 |
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| Information Analyses | 1 |
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedSmith, Duncan – Library Trends, 1995
Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)
Descriptors: Access to Information, Case Studies, Facility Improvement, Higher Education
