This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Since their founding, public libraries have debated their role in providing access to popular culture. This paper describes the historical development of public libraries as popular materials centers, and traces the development of library standards, particularly the seminal publication, "Planning and Role Setting for Public Libraries: A…

Discusses the use of quantitative collection development and use studies as research tools to evaluate the quality of children's library collections. Four studies, conducted in school and public libraries, that involve analyzing data with statistical tests are reviewed to show how data already being collected can be developed into research…