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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Simona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Tolma, Eleni L.; Stoner, Julie A.; Thomas, Cara; Engelman, Kimberly; Li, Ji; Dichkov, Aleksandar; Neely, Norma – American Journal of Health Education, 2019
Background: Breast cancer is an important public health issue among American Indian/Alaska Native (AI/AN) women. However, there are very few published studies describing the evaluation of breast health promotion programs among AI/AN women. Purpose: To describe the formative evaluation of a multicomponent intervention to promote mammography…
Descriptors: American Indians, Females, Cancer, Public Health
Young, Walter F.; McGloin, Joe; Zittleman, Linda; West, David R.; Westfall, John M. – Journal of Rural Health, 2007
Context: Colorectal cancer is the second leading cause of cancer death in the United States, yet screening rates are well below target levels. Rural communities may face common and unique barriers to health care, particularly preventive health care. Purpose: To establish baseline attitudinal, knowledge, belief, and behavior measures on colorectal…
Descriptors: Community Programs, Testing, Telephone Surveys, Screening Tests
National Center for Health Statistics (DHHS/PHS), Hyattsville, MD. – 2001
This report completes the series of "Healthy People 2000 Reviews" published to monitor and evaluate U.S. progress toward year 2000 targets. It examines Healthy People 2000 goals (to increase the span of healthy life, reduce health disparities, and achieve access to preventive services); discusses health indicators and priority data…
Descriptors: Cancer, Chronic Illness, Community Programs, Dental Health

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