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Rozendaal, Esther; Buijzen, Moniek; Valkenburg, Patti M. – Human Communication Research, 2012
This study develops and tests a model of children's critical processing of advertising. Within this model, 2 paths to reduced advertising susceptibility (i.e., attitude toward the advertised brand) were hypothesized: a cognitive path and an affective path. The secondary aim was to compare these paths for different thought verbalization processes:…
Descriptors: Advertising, Structural Equation Models, Protocol Analysis, Children
Blodgett, Cynthia S. – Online Submission, 2008
The purpose of this grounded theory study was to examine the process by which people with Mild Traumatic Brain Injury (MTBI) access information on the web. Recent estimates include amateur sports and recreation injuries, non-hospital clinics and treatment facilities, private and public emergency department visits and admissions, providing…
Descriptors: Head Injuries, Brain, Neurological Impairments, Mild Disabilities
Moss, Barbara, Ed.; Lapp, Diane, Ed. – Guilford Publications, 2009
Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…
Descriptors: Reading Comprehension, Protocol Analysis, High Stakes Tests, Cartoons
Moss, Barbara, Ed.; Lapp, Diane, Ed. – Guilford Publications, 2009
Even the youngest readers and writers in today's classrooms can benefit enormously from engagement with a wide range of traditional and nontraditional texts. This teacher-friendly handbook is packed with creative strategies for introducing K-3 students to fiction, poetry, and plays; informational texts; graphic novels; digital storytelling;…
Descriptors: Protocol Analysis, High Stakes Tests, Visual Aids, Biographies
Dollerup, Cay, Ed.; Lindegaard, Annette, Ed. – 1994
This selection of papers starts with insights into multi- and plurilingual settings, then proceeds to discussions of aims for practical work with students, and ends with visions of future developments within translation for the mass media and the impact of machine translation. Papers are: "Interpreting at the European Commission";…
Descriptors: Advertising, Classroom Techniques, Cognitive Style, Cross Cultural Training