This article investigates pathways between the exposure to an entertainment-education (E-E) television drama called "Three Rivers" and positive discussion of organ donation among viewers of the drama in the United States. A cross-sectional survey was conducted using an online advertising for a period of one week. Survey participants…

This study investigated the relations between television exposure during the preschool years and the development of executive function (EF). Data were gathered from 107 parents of preschoolers who provided information on children's television viewing, background television exposure, exposure to specific televised content, and the age at which…

There is an urgent need to quantify which extension methods are most effective in Africa. The objective of this study was to determine the impact of alternative extension methods on adoption of the triple bagging cowpea storage technology in Niger and Burkina Faso. This study was designed as a quasi-experiment with two alternative extension…

This study extends the examination of moral content in the media by exploring moral messages in television programming and viewer characteristics predictive of the ability to perceive such messages. Generalisability analyses confirmed the reliability of the Media's Moral Messages (MMM) rating form for analysing programme content and the existence…

This study was conducted on-site in Istanbul, Turkey, to determine the effects that mass media has on citizens' perceptions about fear of crime, in particular, and fear, in general. Specifically, the study was designed to (1) determine the tendency of citizens' media consumption, (2) determine the level of fear of crime among Turkish citizens, (3)…