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Parsigian, Elise K. – 1996
Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate,…
Descriptors: Advertising, Audience Analysis, Creative Thinking, Grantsmanship
Michigan Univ., Ann Arbor. School of Education. – 1980
This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum.…
Descriptors: Accounting, Advertising, Business Administration, Business Education