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Luck, Michael F.; Walling, Willoughby G. – Metropolitan Universities: An International Forum, 1997
Fund-raising professionals explain why private fund raising is important for metropolitan public universities, and describe the beginning of a $50-million campaign at the University of Massachusetts, Boston, a 33-year-old institution that had never mounted a major fund-raising effort. Development of campaign strategy, key campaign elements, and…
Descriptors: Case Studies, Fund Raising, Higher Education, Private Financial Support
