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Direct linkFarrelly, Matthew; Mann, Nathan; Watson, Kimberly; Pechacek, Terry – Health Education Research, 2013
The aim of the study was to assess the relative effectiveness of cessation, secondhand smoke and other tobacco control television advertisements in promoting quitlines in nine states from 2002 through 2005. Quarterly, the number of individuals who used quitlines per 10 000 adult smokers in a media market are measured. Negative binomial regression…
Descriptors: Smoking, Television, Advertising, Mass Media Effects
Kandra, K. L.; McCullough, A.; Summerlin-Long, S.; Agans, R.; Ranney, L.; Goldstein, A. O. – Health Education Research, 2013
In 2003, the state of North Carolina (NC) implemented a multi-component initiative focused on teenage tobacco use prevention and cessation. One component of this initiative is "Tobacco.Reality.Unfiltered." ("TRU"), a tobacco prevention media campaign, aimed at NC youth aged 11-17 years. This research evaluates the first 5 years…
Descriptors: Program Evaluation, Youth, State Programs, Adolescents
Gold, J.; Aitken, C. K.; Dixon, H. G.; Lim, M. S. C.; Gouillou, M.; Spelman, T.; Wakefield, M.; Hellard, M. E. – Health Education Research, 2011
Mobile phone text messages (SMS) are a promising method of health promotion, but a simple and low cost way to obtain phone numbers is required to reach a wide population. We conducted a randomised controlled trial with simultaneous brief interventions to (i) evaluate effectiveness of messages related to safer sex and sun safety and (ii) pilot the…
Descriptors: Disease Control, Advertising, Health Promotion, Safety
Halperin, Abigail C.; Rigotti, Nancy A. – Journal of American College Health, 2003
To address the rise in tobacco use among college students, several national health organizations, including the American College Health Association,recommend that colleges enact smoking bans in and around all campus buildings, including student housing, and prohibit the sale, advertisement, and promotion of tobacco products on campus. Key…
Descriptors: Universities, College Housing, Smoking, Interviews
Cho, Hyunyi; Oehlkers, Peter; Mandelbaum, Juan; Edlund, Karen; Zurek, Melanie – Health Education, 2004
This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass media-based public health campaigns. A family planning campaign that attempted to address barriers to seeking sexual health information and services by promoting positive attitudes toward couple's communication about sexual…
Descriptors: Family Planning, Public Health, Young Adults, Older Adults
