The author urges human resource professionals to think and act strategically to market themselves more effectively. The following elements of such a strategy are discussed: operating philosophy, stakeholders' expectations, departmental capability, program profiling, the grand strategy, critical success factors, impact elements, strategic…

Describes results of a survey of "Personnel" readers and human resource managers and/or training directors concerning the nature of training in their firms. Answers concern kinds of training, methods and tools, perceived success of training programs, retraining and special programs, and entry-level skill development. (CT)

Reports the results of a magazine readers survey on questions concerning career planning. Answers are reported on such topics as career paths, career ladders, career planning programs, mentoring programs, and program costs. A sample college graduate development program is included. (CT)

The author reports company responses to a questionnaire concerning employee assistance programs (EAP). Answers concern EAP structure, staff training, use of outside consultant, services provided by EAPs, program administration, employee confidence in EAPs, advertising the program, program philosophy, problems encountered by EAP users, coverage and…