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Langer, Gayle M. – Currents, 1987
The efforts to develop a long-range plan for the Wisconsin Alumni Association are described. Steps to take to set up a long-range plan for alumni associations include: needs assessment, volunteer committee to advise staff, situation analysis, alumni census, mission statement, goals, implementing the plan, and evaluation. (MLW)
Descriptors: Alumni Associations, College Planning, Futures (of Society), Higher Education
Kelly, Kathleen S. – Currents, 1998
A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…
Descriptors: Donors, Fund Raising, Goal Orientation, Higher Education