Descriptor
| Marketing | 1 |
| Models | 1 |
| Program Evaluation | 1 |
| Program Implementation | 1 |
| Secondary Education | 1 |
| Strategic Planning | 1 |
Source
| Business Education Forum | 1 |
Author
| James, Richard F. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
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Location
| Wisconsin | 1 |
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Peer reviewedJames, Richard F. – Business Education Forum, 1995
Describes the strategic planning process used in Wisconsin to keep marketing education programs viable. Includes information about the framework, the model, and needs assessment. Stresses the importance of evaluation and implementation. (JOW)
Descriptors: Marketing, Models, Program Evaluation, Program Implementation
