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Annual Fund Answers: Experts in Direct Mail, Phonathons, and In-Person Asks Tackle Some of the Annual Fund's Perennial Problems.
Ryan, Ellen – Currents, 1996
Suggestions are offered by fund-raising professionals on the following topics: choosing the best night for phonathons; effective teasers for envelopes; type of reply envelopes used; use of precalling postcards; letter length; return rate for mail solicitations; return rate for phonathons; and avoiding common mistakes in mail requests, phonathons,…
Descriptors: Advertising, Evaluation Criteria, Fund Raising, Higher Education