Sound evaluation planning requires numerous decisions about how constructs in a program theory will be translated into measures and instruments that produce evaluation data. This article, the first in a dialogue exchange, examines how decisions about measurement are (and should be) made, especially in the context of small-scale local program…

4-H Bloco Drum and Dance is an afterschool program that teaches adolescents drumming, dancing, and theater arts in the rich traditions of Brazilian Carnaval. Teens learn to express themselves in a variety of modalities and perform at community events. The program was developed by a community coalition that included 4-H, other youth programs, and…

The evolution of health education programs aimed at reducing the use of tobacco is discussed, and out-of-school educational programs are compared with in-school programs. Further, methodological differences in program evaluations were considered. Out-of-school programs are defined as involving several dimensions not found in schools: (1) goals and…