University of Denver (DU) is a private, research university in Colorado. Located in Denver, DU enrolls approximately 14,000 students across 10 colleges. About 41% of full-time faculty at DU are in non-tenure track positions, which they refer to as Term and Professional Faculty (TPF). DU has expanded promotion opportunities for TPF that mirror those available to tenure-track faculty, included TPF representation on the DU Faculty Senate for shared governance participation, created annual "Pathways to Promotion" workshops for TPF in conjunction with the Faculty Senate, and formally changed the nomenclature for all VITAL (contingent) faculty TPF including on documents, communications, and reports. In spring and summer of 2022, the design team intentionally used equity-minded design thinking to guide their planning process. This case study provides an overview of the design process, discusses how the design team at DU enacted each phase, and shares the good practices in design process, program successes, and lessons learned of the "Pathways and Purpose Leadership" (PAPL) cohort program.