As obtaining education funding becomes increasingly competitive, family literacy programs must communicate their message of success to receive public and private funding and support. A critical component of educational excellence is parental engagement, but how do communities and schools effectively implement parent engagement and family literacy,…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

Community colleges are often viewed as the gateway to higher education as well as institutions that can rapidly prepare students to enter the workforce. Yet, in spite of widespread acclaim for their effectiveness and success, community colleges have done very little to garner volunteer and financial support from their alumni. Admittedly, many…

This practicum focused on improving the funding of a state-supported, non-profit day care center through the development of a marketing plan, enhanced fundraising techniques, increased involvement by the center's board of directors, and heightened community awareness. To accomplish these goals, board members were interviewed and encouraged to use…

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

A study involving interviews with administrators at seven randomly selected Southern California community colleges was conducted to identify the marketing strategies undertaken by these institutions to increase student recruitment. During the interviews, respondents were asked to: (1) outline the functions of their public relations office; (2)…

Five areas of an institution's academic self-monitoring need close attention: institutional mission; resource levels; staffing flexibility, selectivity, compensation, and opportunities; academic program status; and the institution's drawing and holding power. (MSE)

The effectiveness of Utah's adult education (AE) program was evaluated. In September 1992, directors of 42 AE centers and 6 other sites serving adults in Utah completed questionnaires regarding AE program indicators/standards regarding administration, planning, facilities, instruction, staff development, community and public relations, evaluation,…

The report of a commission established to study and clarify the role of museums in American society is presented. The commission singled out seven conditions in museums that need to be approached with fresh insight. Specific recommendations for dealing with these conditions are made and discussed in detail. First, pressing needs concerning the…