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Fogel, Marvin E.; Oleckno, William A. – Health Education (Washington D.C.), 1983
Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)
Descriptors: Cost Effectiveness, Health Education, Health Needs, Health Programs
Download full textKutner, Mark A.; And Others – 1991
Projects funded during the first year of operation of the National Workplace Literacy Program were examined. Activities included a review of research literature, analyses of data from 29 of the 37 first-year projects, and site visits to 6 projects. The research literature suggested the following elements of successful workplace literacy programs:…
Descriptors: Adult Basic Education, Adult Literacy, Business Responsibility, Cooperative Planning
