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Direct linkCummins, R. Glenn; Smith, David W.; Callison, Coy; Mukhtar, Saqib – Journal of Extension, 2018
The case study addressed in this article illustrates the value of continuous response measurement (CRM) for testing and refining messages produced for distribution to Extension audiences. We used CRM to evaluate the responses of Extension educators and Natural Resources Conservation Service technical service providers to a video describing…
Descriptors: Extension Education, Extension Agents, Case Studies, Audience Response
