The Minnesota Heart Health Program's Quit and Win smoking cessation contests occurred between 1982 and 1989. The contests used large prizes to encourage smokers to quit smoking. Evaluations indicated that the contests succeeded in recruiting relatively large proportions of smokers in entire communities, and abstinence outcomes were encouraging.…

Context: Multiple national agencies and organizations recommend that women age 40 years and older have an annual screening mammogram. Women who are poor, less educated, lack a usual source of care, and reside in rural Appalachia are less likely to have had a recent mammogram. Purpose: To increase use of mammography among a rural Appalachian…

This booklet suggests the first steps communities can take in assessing their needs and resources and mobilizing public interest and support for health promotion. It is based on an approach to health education and community organization that recognizes the value of a highly visible, time-limited event, such as a health fair, a marathon, or an…