Communication and dietetics departments co-created an assignment to design health campaign materials for a rural South African community that promotes healthy eating habits for pregnant mothers and mothers of young children. The goal of this assignment was twofold. First, we explored the possibility of incorporating a service-learning element into…

Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and…