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Peer reviewedRyder, Marvin – College and University, 1989
McMaster University's experiment with alumni involvement in student recruitment consisted of matching an alumnus with an accepted applicant to make a personal contact to encourage enrollment and answer questions when possible. The experiment correlated with a decrease, not increase, in the capture rate in the area it covered. (MSE)
Descriptors: Alumni, College Administration, College Admission, College Applicants
