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Direct linkParsons, Joanne; Grimley, Catherine; Newby, Katie – Health Education & Behavior, 2022
Background: Pregnant women are at increased risk of complications from flu, but uptake of flu vaccination is below 75% targets. Evidence suggests that changing illness risk appraisals may increase vaccination behaviour. In 2018-2019, researchers, public health specialists, and pregnant women co-designed a short animation targeting (unhelpful)…
Descriptors: Pregnancy, Immunization Programs, Information Dissemination, Animation
