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Direct linkHiles, Thomas S. – New Directions for Higher Education, 2010
Every university and nonprofit in the country is interested in raising more money. Many universities spend millions of dollars to hire experienced staff, build databases, and pay for prospect travel. The question becomes, What is the return on investment? With significant and sometimes drastic budget cuts, university programs are increasingly…
Descriptors: Fund Raising, Program Effectiveness, Best Practices, Educational Finance
