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Direct linkVillanti, Andrea C.; Cullen, Jennifer; Vallone, Donna M.; Stuart, Elizabeth A. – Evaluation Review, 2011
Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX[R]) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49…
Descriptors: Smoking, Mass Media, Prevention, Health Promotion
Hardin, J. Michael; Anderson, Billie S.; Woodby, Lesa L.; Crawford, Myra A.; Russell, Toya V. – Evaluation Review, 2008
This article explores the statistical methodologies used in demonstration and effectiveness studies when the treatments are applied across multiple settings. The importance of evaluating and how to evaluate these types of studies are discussed. As an alternative to standard methodology, the authors of this article offer an empirical binomial…
Descriptors: Bayesian Statistics, Alternative Assessment, Data Analysis, Statistical Studies
Curry, Susan J.; Mermelstein, Robin J.; Sporer, Amy K.; Emery, Sherry L.; Berbaum, Michael L.; Campbell, Richard T.; Carusi, Charles; Flay, Brian; Taylor, Kristie; Warnecke, Richard B. – Evaluation Review, 2010
Although widely available, little is known about the effectiveness of youth cessation treatments delivered in real-world settings. The authors recruited a nonprobability sample of 41 community-based group-format programs that treated at least 15 youth per year and included evidence-based treatment components. Data collection included longitudinal…
Descriptors: Health Promotion, Smoking, Program Evaluation, Youth Programs
