Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)

Analyses community-based recruitment techniques initiated by Moraine Valley Community College, Illinois, to stabilize enrollment, expand participation of the under-served, and increase the pool of college attendees. Delineates the eight goals of recruitment and the plan implemented at Moraine Valley. Discusses major activities and results. (CAM)

A program developed by George Peabody College (Tennessee) to increase the supply and quality of teachers of visually impaired children in rural areas involves recruiting regular and special education teachers currently residing in rural areas; restructuring class schedules to allow teachers to remain fully employed; and rural practicum experiences…

Offers a checklist for implementing sustainable learning communities in colleges and universities. Addresses issues including determining focus and design, use of faculty resources, coordination with current institutional initiatives, administrative support needed, resources needed, promotion and marketing, institutionalization of the concept, and…

This project recruited and provided preservice training for individuals from underrepresented groups who were interested in working in urban areas with young children with special needs and their families. The project was implemented within the University of Wisconsin-Milwaukee (UWM) Exceptional Education program in collaboration with the…

This paper examines the organizational development and process phases of establishing a student recruitment system at Southeast Missouri State University which began when the student recruitment unit of the school was transferred to the Office of University Relations. The various components of Southeast's efforts in influencing a student's choice…

This manual is intended to help human services agencies to create home care volunteer programs. The manual is organized in nine sections. The first section provides initial information about volunteer programs that agencies should consider before starting a program. It is followed by two sections that provide an overview of the program's structure…

This paper looks at the recruitment and retention of international students for study in academic programs in the United States from the point of view of how institutions of higher education can best plan and implement such programs. The paper opens by defining international students as foreign students who seek their education in the United…

This guidebook is based on telephone interviews, conducted in April and May 1989, with the staff of 19 homeless shelters in California, Delaware, Massachusetts, Minnesota, Missouri, New Jersey, New York, Oklahoma, Texas, and Tennessee, site visits at eight New York State shelter programs, and a review of the research on literacy training for…

In this discussion of managing continuing education credit programming units, three themes emerge. The first theme is that unit administrators must rely upon leverage, or influence, to coordinate programs effectively and to gain the institution's acceptance of policies and procedures that support the credit programming unit and the adult learners…

This preliminary report discusses a survey of journalism schools conducted in February 1990 by the Association for Education in Journalism and Mass Communication (ASJMC) seeking data on liaisons between college journalism schools and high schools as well as ideas for ASJMC members seeking new ways to reach prospective journalists among high school…

Creating alternative opportunities for mid- and late-career change teacher education candidates has been a controversial issue in teacher education for a number of years. Many professional teacher organizations and teacher education societies have resisted or discouraged the development of programs which opened their doors to professionals in…

This guide outlines the methods for organizing and using vocational technical advisory committees in secondary schools in Massachusetts. It is intended to be used as the basis for school staff training to be conducted by personnel at the State Department of Education's Regional Education Centers. The guide provides illustrations and exhibits of…

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

A number of ideological, economic and demographic changes are necessitating radical and substantial changes in the education system in England and Wales. Foreseeing a teacher shortage throughout primary education well into the 1990s, alternative forms of entry to the profession have been explored. However, the largest potential source for…