Public relations should be an effective two-way communications system between school and public and can be implemented in seven steps: plan the public relations program; identify school publics; assess present communications effectiveness; plan to involve students, staff, and community members; identify key message sending agents; develop and…

The academic planning process begun in 1975 by a new chancellor is described that had as its objectives reassembling a shaky academic program, rebuilding staff morale, and regaining commitment of the academic community, outside community, and legislators. The process involved extensive external and self-evaluation, with periodic review. (MSE)

Describes the College of DuPage's Business and Professional Institute, which emphasizes nontraditional education/training methods and support from the business and professional communities. Discusses the Institute's assumptions, implementation strategies, and analysis of applicable program models. Explains the matrix management model that was…

Summarizes a case-study covering the history, current activities, and future plans of the UNESCO Associated Schools Project in West Germany. The educational objectives of the project, descriptions of recent learning activities, and a discussion of the program's impact on national educational policies and plans for the future development are…

Black Studies, it is suggested, should be an interdisciplinary field that will not incite fear or misgivings any more than other higher education interdisciplinary programs. A clear distinction is needed between Afro American Studies as an academic discipline and as a social answer to pressing problems. (MLW)

A position paper presented to Congress for the development of legislation for the education of health professions personnel is provided. Recommendations include: scholarship program for minority and disadvantaged students; program development for cost effectiveness, health protection and promotion, primary care, target populations, and…

Presents a multicultural framework describing three basic lifestyles of different ethnic groups: cultural assimilation, cultural pluralism, and cultural separation. Supported by Extension experience with Blacks, Hispanics, American Indians, and Asians, the framework may be used to increase effectiveness of Extension programs and practices with…

Effective utilization of community agents in the marketing process of community colleges is discussed. It is suggested that community-based marketing improves the college's outreach capability and encourages development processes within the community. The various stages of developing community-based processes are explained. (Author/SF)

Describes the energy conservation management communication network in the Northeast Georgia Area Planning and Development Commission, a ten-county regional planning agency. The authors state that the use of local citizens and community leaders in the energy conservation planning and program activities demonstrates adult education in action. (MF)

Examines issues in the development of campus programming for distance learners, including creating effective orientation programs, promoting participation in student government and student organizations, providing service learning opportunities, and offering wellness and recreational sports opportunities. (MSE)

The possibility of enhancing the comprehension of television news reporting through a school program of literacy education was studied in Italy with 60 7th graders and 50 11th graders. Results demonstrate that even brief critical viewing instruction can have an impact on student comprehension and attitudes. (SLD)

Provides specific tips and guidelines for information professionals who are currently administering, or who plan to introduce, end-user search programs. Discusses the reference interview, evaluation of information sources, electronic database standards, pragmatics of access, electronic search strategies, and the role of the information center.…

Suggesting a diamond as a visual metaphor for upcoming research in school library media, this article discusses four questions that would occupy the corners. Questions examine contributions of library media programs to student achievement; roles of the library media specialist in today's schools; how students use electronic information resources…

Reviews treatment needs of dual diagnosed, substance abusing and mentally ill mothers. Suggests treatment strategies and programmatic options for serving and meeting needs of these mothers and their children. Devotes particular attention to residential and continuing care services and skills-based interventions for target clients. Concludes with…

Describes the process of developing a summer school social studies program for academically talented seventh graders. Based on a video encyclopedia, the program covers social, political, economic, and cultural events of the twentieth century. Includes sample activities. (LS)