Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)

Step by step, the designer of this employee-based recruiting tool, a campus speaker's bureau, details its rationale, planning, and implementation at American Telephone and Telegraph. Concludes a speaker program is an invaluable link between a company and students. (Author/TE)

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

This article addresses issues and problems in recruiting minorities into teaching, including diminution of minority teacher candidates, the influence of competency tests for admittance to teacher education programs, the academic preparation of teacher candidates, and the development of programs to attract qualified minorities into teacher…

South Carolina Center for Teacher Recruitment created the Teacher-in-Residence fellowship in 1986, when a classroom teacher and counselor became the first representative to the South Carolina Teacher Cadet Program--a project encouraging bright high school students to consider education careers. The representative helped plan curriculum training…

A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings.…

While resources are abundant for helping the mentor and the new teacher, very little has been written to guide the leaders of teacher and mentor development. This book provides an effective, proven model for developing, implementing, evaluating, and sustaining an induction and mentoring program that results in highly qualified teachers. A…

This guide is a resource both for organizing and for managing adult literacy programs. Based on the collective input and refinement of national leaders in adult basic education, the handbook provides coverage of program planning, staff development, student recruitment and retention, instructional approaches and techniques, instructional materials,…

Early career special educators must be engaged in conversations with developers of preservice teacher preparation programs to co-construct initial teacher education programs which meet their needs. The process of listening to the teachers themselves could serve to ensure that teachers are an explicit element of program design. This article…

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

This handbook for the Mentor Program of the California Librarians Black Caucus (CLBC) and the University of California Los Angeles (UCLA) Graduate School of Library and Information Science (GSLIS) begins by stating that the purpose of the program is to increase the number of African American librarians and other information professionals in…

Reviews the design and implementation of a direct-service volunteer program in the Boys and Girls Aid Society of San Diego, a private, nonprofit treatment facility for 56 emotionally disturbed teenagers. (Author/SDH)

This handbook is designed to assist educators in establishing a project that uses volunteers as tutors in an adult education program. It is based on the experiences of a model project conducted by the State College Area School using Kiwanis volunteers. A section on recruitment/publicity lists the activities conducted and resulting publicity items.…