An overview is provided of factors to be considered in assessing and improving the quality and effectiveness of a college's recruitment materials. Part 1 addresses the questions of how to and why assess the effectiveness of student search publications. This section compares various methods of conducting college surveys to determine students'…

The SunCoast Area Teacher Training Program (SCATT) is an honors program for teacher education undergraduates in the College of Education, University of South Florida. Originally funded by the state, but now fully supported by the university, the SCATT Program has three goals: (1) to attract and retain bright, talented students in the teaching…

A project was designed to establish a model linkage between a well-established community service organization and an adult basic education (ABE) program. During 1982-83 members of the State College Kiwanis Club were recruited and trained as tutors in the State College Area School District ABE/General Educational Development (GED)/English as a…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

Substitute caregivers are needed by day care centers in every state. Indeed, some areas are experiencing severe shortages of applicants for child care positions and short-term substitute work. This article describes problems encountered in current substitute caregiver systems and suggests ways of dealing with such problems. Specifically discussed…

INCLUDED IN THESE PROCEEDINGS ARE SUMMARIES OF THE SPEECHES, PANELS, AND GROUP DISCUSSIONS PRESENTED AT THE CONFERENCE HOSTED BY THE UNIVERSITY OF TOLEDO COMMUNITY AND TECHNICAL COLLEGE. THE TOPICS COVERED INCLUDE--(1) HISTORY AND BACKGROUND ON THE DEVELOPMENT OF THE COUNCIL ON LIBRARY TECHNOLOGY, (2) THE TECHNOLOGICAL GAP IN TODAY'S SOCIETY, (3)…

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

Advocates establishment of training programs for substitute teachers in the local school districts, along with active recruiting of substitutes. Emphasizes that substitutes' salaries must improve and that the regular teacher should provide adequate information about school policies and procedures, as well as complete class lesson plans that any…

The authors provide a historical perspective of activities of the past two decades that attempted to ensure that minority and disadvantaged students are recruited for and retained in allied health education programs. Focus is on (1) recruitment programs, (2) retention programs (both before and during the academic year), and (3) recommendations.…

Describes the essential characteristics, development, implementation, and anticipated benefits of an innovative New Jersey program that will allow local districts to hire and train for certification prospective teachers who have college degrees and subject area expertise. (PGD)

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

Description of the University of Ife's adult evening classes, and student and teacher evaluations of them. Concludes that better planning, funding, and supervision is needed. (JB)

A dean's prime responsibility is described as the recruitment and development of a faculty. Methods of development are promoting research, involvement in professional societies, and sabbatical leaves. The recruitment procedure involves maintaining a balance of new and experienced members as well as strong areas of concentration. (Author/TS)