The evolution of the recruiting techniques used by the University of Arizona's pharmacology and toxicology graduate program are described, considerations in the development of recruitment efforts are discussed, and issues for the profession to examine in developing a long-term strategy for recruiting students are outlined. (MSE)

Describes a marketing plan to increase enrollment in summer camps. Includes analyzing enrollment statistics, implementing marketing strategies that focus on retaining current campers, establishing a ranking system to concentrate efforts on inquiries most likely to enroll, and analyzing the effectiveness of marketing strategies. (LP)

Considers that the issue behind English department recruitment is not the size of the major but the focus and pertinence of the curriculum, where success is defined by an effective articulation between what a faculty believes it has to offer and what serious, goal-oriented students--the sort wanted in the major in the first place--are looking to…

In the midnineties, Albuquerque Public Schools developed an Extra Support for Principals initiative-a voluntary support program that respects participants' time constraints and schedules only three activities during the year. Both experienced and mentored principals value the program, which keeps more beginning administrators on the job. (MLH)

In late 1987, the Holmes Group called for member institutions to report on their first year of progress in educational reform. These reports serve as an early benchmark for the work in progress around the country. Readers of the 71 reports received prepared analytic memos summarizing their observations; these memos serve as a principal basis for…

To address the shortage of special education teachers, California State University (CSU), Chico in collaboration with rural, isolated school districts in CSU's service area, designed a two-year, on-the-job training program that recruited, prepared, and supported new special education teachers. Candidates, selected collaboratively by the University…

Many things happen when human services education is a part of the school. Not only do the students and recipient institutions benefit, the school and community feel the good effects, too. (Editor)

Volunteers assume a wide variety of responsibilities in community organizations. In service-oriented activities, adult and community educators make extensive use of volunteers, asking them to fulfill a number of roles and giving them such responsibilities as tutoring, counseling, problem solving, and decision making. Issue- or cause-oriented…

Prepared to assist principals, teachers, and volunteers who wish to be part of a district-wide school volunteer program, this booklet lists six steps for planning, organizing, implementing, and evaluating a program for school volunteers. Included in these steps is information on (1) starting such a program (i.e., creating a coordinating committee…

Guidelines for planning a program for the utilization and career development of paraprofessional school personnel are presented. Five basic premises on which these guidelines are based are outlined in the opening section: that the involvement of paraprofessionals in a career development program within a school improves the classroom learning…

Describes the cooperative television advertising arrangement between Johnson County Community College (KS) and the Metropolitan Community College District (MO), which resulted in the lease and later in the production of public-service announcements to promote student recruitment. Outlines the project's development, problems, and successes.…

In continuing education, recruitment is the step whereby adults are inducted into a program of systematic learning; retention relates to the capacity of the program to transform the initial commitment into continuing participation. Adult students are more likely to initiate and to continue participation when recruitment and retention activities…

Describes the recruitment and retention of adult students in light of two varieties of organizational theory. Compliance theory was formulated to classify relationships between organizational representatives and "lower participants" in large organizations. Open systems theory emphasizes the nature of the interaction between an…

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

As enrollments expand, student affairs professionals must recruit and retain students, and manage enrollments. Garland and Grace (1993) note that as a set of strategies, enrollment management provides a systematic approach to attracting, retaining and graduating students, and, therefore, is a critical component in the stable operation of a higher…