The Traditional Camp: Out of Touch, Out of Time.

Hilliard, David A.

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ERIC Number: EJ482180

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0740-4131

EISSN: N/A

Available Date: N/A

The Traditional Camp: Out of Touch, Out of Time.

Hilliard, David A.

Camping Magazine, v66 n4 p14-21 Mar-Apr 1994

Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)

Descriptors: Change Strategies, Community Benefits, Institutional Advancement, Marketing, Organizational Change, Organizational Objectives, Program Administration, Program Development, Resident Camp Programs, Traditionalism

Publication Type: Guides - Non-Classroom; Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A