At times, universities are charged with helping stimulate the local economy. This study considered how the supply chain management programs at a regional university could be modified in order to provide a positive impact on the economic development of the region. Through a mixed methods action research approach that incorporated a neural network, key themes were uncovered that led to the modification, design, and implementation of strategic supply chain management curricular offerings that were targeted towards addressing the local businesses' felt needs. As a result of this study, adjustments were made to the supply chain management program that were helpful to the local industry and provided an added revenue stream for the department.