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Hilliard, David A. – Camping Magazine, 1994
Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)
Descriptors: Change Strategies, Community Benefits, Institutional Advancement, Marketing
Ball, Armand; Ball, Beverly – 1990
This book is the primary text for the Certified Camp Director Program and the Basic Camp Directors Course sponsored by the American Camping Association (Indiana). It provides an orientation for new and prospective camp directors and a quick reference for experienced camp directors. The book covers the following topics: (1) an historical overview…
Descriptors: Camping, Day Camp Programs, Environmental Education, Higher Education
